Author: Rich

As a kid I took freedom for granted. In middle class, white, small town America, of course we were free. It wasn’t even a question. Less than 2 decades removed from WWII and well into 50’s-60’s struggle for civil rights, I grew up in an isolated little bubble in which freedom was as obvious as […]

There are always kerfuffles. You can plan and prepare all you want. Doesn’t matter. Something always happens that you didn’t expect. The test is how you handle it. Is your system resilient enough to deal with kerfuffles when they arise? During the FREEDOM TOUR CLASSIC, our biggest event of the year, I didn’t want to […]

Last time I told you about Jerry Schemmel and the Race Across America. After two years of training and preparation, Jerry and his team were ready for anything. Anything except 116° temps in the California desert. At checkpoint #3, race docs diagnosed heat stroke and told Jerry he couldn’t continue. I can’t imagine the disappointment […]

Our friend Jerry Schemmel won’t join us for this year’s FREEDOM TOUR CLASSIC. He has a reasonable excuse. Jerry embarks today, June 15, on an epic challenge. Jerry will compete in RAAM, the Race Across America. 3000+ miles. 170,000+ feet of climbing. 12 states. 3 mountain ranges. 30% longer than the 3-week (with 2 rest […]

Groucho Marx once said he wouldn’t join any club that would have him as a member. I wonder what Groucho would think about our recent conversations about diversity, equity, and inclusion. A few weeks ago I got a call from a guy who’s bringing a national ride to northern Colorado. He wanted some help with […]

We are creatures of story. We remember stories. We dream stories. We pass our culture through stories. As much as we wish to be driven by data and facts, every marketer and politician knows behavior is shaped by stories. The bible is a collection of stories designed to reveal the long arc of God’s big […]

“It’s a small world after all.” Anyone who ever visited a Disney property likely left with that song embedded in their brain. And why not? Silly songs aside, we do live in an increasingly small world. Maybe. In my country the pandemic has begun to abate. Plentiful vaccines, few masks, folks emerging from isolation and […]