Our 10th Anniversary FREEDOM TOUR jersey tells a story.
It’s more than a conglomeration of symbols, logos, and words. Each element was intentionally chosen as part of a narrative written by thousands of cyclists and volunteers during our 10-year history.
FRONT:
The FREEDOM TOUR logo features the mountains of our Colorado home. The butterfly symbolizes our partnership with Project Rescue as well as re-birth and renewal experienced by the kids we support.
The hands are actual handprints of the kids at the Home of Hope. They’re multi-colored this year, a color selected from each of our previous years’ jerseys.
HOPE CHANGES WHAT’S POSSIBLE…one of our core beliefs. It’s a 4-word summary of the story of Relentless Grace. (Also on the collar.)
SIDES:
HOPE. FREEDOM. Because we cycle to bring hope and freedom to kids rescued from human trafficking.
One the left side, a reminder of 10 years.
SLEEVES:
Beams of sunlight radiate from the cross, a reminder that Jesus is the source and center of all we do.
Further down – Project Rescue & the butterfly, and HOPE STARTS HERE, their original tagline.
BACK:
JOURNEY FOR HOPE & FREEDOM tells everyone what we’re about. The pocket, of course, is a very small acknowledgment of our generous sponsors who make this whole thing possible.
At the very top, the RICH’S RIDE logo recalls the 1500-mile Mississippi River handcycle ride that started this whole crazy adventure.
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When you see our jersey, in person or in photos, perhaps you’ll think of our story and of all the remarkable people who wrote its lines.
I hope you’ll think of the kids at the Home of Hope.
And I hope you’ll remember the story Jesus is still writing, His story of justice, grace, and love.