What’s your Idea Worth Spreading?
That’s the mantra of the TEDx Front Range Conference. Every talk should be distilled to a single idea worth spreading, and if the speaker’s effective the audience should be able to summarize the idea in a sentence or two.
I’ve attended a couple of peer coaching sessions. It’s fascinating to see how often a speaker finishes a talk, the leader says, “Okay, what was the idea worth spreading,” and we really aren’t sure.
It’s a lesson in humility and a great reminder that talking isn’t teaching. All the words in the world don’t matter if the message isn’t heard.
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This process got me thinking about FRONT RANGE FREEDOM TOUR. What’s our Idea Worth Spreading? Are we clear enough to explain in a few compelling sentences that would get someone interested?
Some would call this an “elevator speech,” and it’s important for a couple of reasons.
First, it’s a way to get people to seek more information without overwhelming them. A succinct, carefully crafted elevator speech draws people to the website and opens doors to future contacts.
Second, an elevator speech focuses the speaker. If you’re devoting yourself to a cause, it helps to know clearly what that cause is about.
It was pretty surprising how many of our TEDx speakers, when pressed, couldn’t clearly answer What’s Your Idea Worth Sharing?
Mine? Dream big! We’re all dreamers, and your dream is a story waiting to be written.
For the FREEDOM TOUR? Raise funds and awareness to combat human trafficking and support the kids at Project Rescue’s HOME OF HOPE.
That’s our idea worth spreading.
What’s yours?
Here’s a remarkable TED talk about justice.
Please leave a comment here.
