Do You Think About The Benefits?

snow“How can I contribute?”

That’s the question you hear in a community. Everyone knows the mission. They’ve caught the vision. It’s a tipping point, and once you get past it things get really interesting. And creative. And fun.

You know what you hear less and less?

“What’s in it for me?”

“What’s the Return On My Investment?”

“How can I take advantage of this opportunity?”

What you hear is:

“What’s in it for us?”

“How do we move this thing down the road?”

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This photo shows our friend Brandon. Brandon’s team at Pactimo Custom Apparel is designing our cool team jersey.

Brandon

The sculpture on the wall shows a cycling peleton. Cyclists ride in this formation because it benefits everyone. Due to air resistance, the lead riders do the majority of the work. Others save as much as 30% of their energy. By trading off the lead role, the entire community moves faster and easier than any individual could ride alone.

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FRONT RANGE FREEDOM TOUR isn’t about what we get. It’s about what we give…to each other, and to the kids at the HOME OF HOPE.

It’s not about me.

There’s this interesting paradox, though. As soon as you move past that tipping point, as soon as you decide to face the fear, as soon as you stop asking “What’s in it for me?”…

You find out there’s more in it for you than you could have imagined.

I don’t know how that works.

Please leave a comment here.

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